In these economic times, we are so used to hearing bad news- the job market is down, the employment rate is down, the average annual household income is down. Naturally, I was very pleased when, amidst all of this devastating news for our country, I recently read an article in the New York Times¹ with a very positive message- beauty school enrollment is soaring upwards! As written in this piece, the number of people seeking careers in beauty is on the rise, with enrollment in schools such as Empire and Paul Mitchell increasing over 10 and even 15% in the past year alone. While this is fantastic news for our industry, this inevitably increases competition. Does your school have what it takes to survive?
In response to this, I want to share with you my Ten Easy Steps to a Successful School and How to Increase Your Graduates’ Earnings:
Teachers have the power to inspire students to have passion for their future profession. Hire teachers who will prepare students for a career, not just an exam.
How do you know which educators to hire? Test them!
You’ve found the good ones, now you must make sure you keep them! Incentives and benefits like health insurance, 401k and paid vacations make for a happy employee.
Create a mentoring program to pair your students with local talent, a veteran in Esthetics who can guide them firsthand.
Invite high profile industry professionals to speak with your students. These are the people who inspire!
Cosmetologists can perform Skin treatments, yet they do not have an opportunity to practice. Get your students on the floor practicing their trade! Use the Facial Bar to get your students practicing skincare.
The ability to perform multiple services at one time can increase bookings and profits. For example, a manicure, pedicure and facial can be done at once. Teach your students to be proficient in each area, as opposed to one concentration.
Are your students ready for their interview? A first impression is the most important.
- Look the part- styled hair, natural makeup, manicured nails for a stylish, polished appearance. Teach your students to dress for success!
- Professional Resume- there’s no room for typos!
- Superior presentation skills- They only get one chance to represent themselves (and you!). Make sure your students carry themselves in a professional manner, speak clearly and exude confidence and positivity.
Engage the consumer and they will purchase. You can’t sell if they don’t know what you offer or what they should buy. Offer a skin analysis and consultation, followed with product recommendation for their skin type.
You attract what you think. Wake up every morning with a smile and a purpose. You are in control of your own happiness and accomplishment, so choose success! YES YOU CAN! Be successful in this economy.
